23 June 2000 - The company was originally named as Yeat Rou Enterprise. At that time, magic was only one of the many products that the company dealt with aside from other products such as souvenirs, gifts, wallets and jewellery. Basically the company ran the business by organizing roadshows and fairs all over Kuala Lumpur and Selangor.
30 October 2004 - The company opened its very own first shop on at The Summit located at USJ 1. The shop was opened based specifically for magic retail business. So the company has narrowed down to specialization in magic products and services instead of selling various other products.
2006-2009 - The company has extended its business to Sarawak by organizing roadshows and fairs at various parts of Sarawak such as Kuching, Sibu, Miri and Bintulu. The roadshows and fairs are organized once every two months at different places.
1 June 2006 - The company has spreaded its business base to the neighbouring state, namely Melaka with the opening of a pushcart at Mahkota Parade for a period of 8 months.
20 September 2006 - The company has officially opened its second branch at Dataran Pahlawan Megamall, providing better services for its customers based in Melaka.
1 March 2008 - The company has organized an one-month fair at Giant Bandar Puteri.
28 September 2008 - The company has officially opened its third branch at Genting Highlands Outdoor Themepark. After running the business for 6 months, the company has sold its franchise to Genting Highlands.
2008-2009 - The company has again reached out its business base to another state in east coast of Malaysia, Sabah. Roadshows and fairs are organized once in every 3 months in the state of Sabah.
2009 – Magic Club's website is formed and becomes the top one link when searched on www.google.com as well as www.yahoo.com.
12 March 2009 - The company has set up a pushcart in Gurney Plaza New Wing, Penang.
3 July 2009 - The company has officially changed its name from Yeat Rou Enterprise to Magic Club to U Enterprise.
15 January 2010 - The company has establised a permanent branch in Kota Kinabalu, Sabah at the largest lifestyle hypermall in East Malaysia, 1 Borneo Hypermall.
29 January 2010 - The company has also opened a pushcart at Jusco Balakong for a period of 8 months
1 March - 31 August 2010 - The company has opened a pushcart at Jusco Bandaraya Melaka for 5 months.
10 June 2010 - The company has become the very first to open a pushcart at BB Park which at that time was believed to be less lively and hence unsuitable for retail business. But since the company has set its feet at BB Park, many other entrepreneurs soon follow the company's footstep, hence adding variety to the place.
20 November 2010 - After establishing a permanent branch in Kota Kinabalu, the company has opened another pushcart at City Mall KK to provide convenience for its customers in the vicinity.
26 November 2010 - The company has joined a fair happening at Berjaya Times Square level 3 centre court for 6 months.
1 December 2010 - The company has opened a pushcart at Berjaya Times Square level 2.
1 December 2010 - 28 February 2011 - The company has joined a fair happening at Kota Kinabalu International Airport Terminal 2(KKIA T2) for 3 months.
22 December 2010 - The company has sold another franchise to Terminal 2 & Tesco Seremban.
1 March 2011 - The company has opened another branch at Centre Point Sabah whereby everyone in Kota Kinabalu who can have very easy access to the shop.
1 April 2011 - After retailing magic products through fair and pushcart for more than 4 months, the company has finally opened a shop at 1st Avenue, Berjaya Times Square.
5 July 2011 - The company has sold another franchise to Amcorp Mall & 1 Utama.